Enter between now and June 20th, 2014 for your chance to win a free research app for your business or organization from Survey Analytics. We will be announcing the winner on June 25th, 2014 and later covering their progress from development to launch of their research app. We are giving away a white-labeled research app, ongoing support and maintenance for iOS and Android for your business to capture new insights and change the way you connect and listen to your customers and consumers.
Protect the future of your business and ideas by using valuable insights to make smarter decisions.
Synthesis is dedicated to providing business intelligence solutions and public opinion using an engaging platform to deliver insights to public companies and organizations in Mexico along with the rest of the world. Synthesis has been using SurveySwipe in an innovative way to learn more about the attitudes, beliefs, and potential impact of decriminalization of marijuana in Mexico City.
The goal of the study conducted by Synthesis was to provide a vision of what the inhabitants of Mexico City think of certain initiatives, beliefs associated with consumption, and the perception of the public about the relevance and appropriate channels to carry out changes.
SurveySwipe played a critical role in the creation of their cross-sectional study and was a necessary tool to provide the insight and intelligence they needed. SurveySwipe was used to create a structured questionnaire online that would be sent out via the application and pushed to mobile devices.
Between February 11th and 13th, 2014, the invitation to participate in the study was sent out via a push notification to 200,000 randomly selected Android and iOS users. Over the course of 6 days, 25,328 users opened the notification and 2,136 users responded to the survey in its entirety. Synthesis experienced a resounding success in their data collection and research process through their app.
This study by Synthesis represents just one of the many ways SurveySwipe has been used to capture valuable data and actionable insights.
Opinión Móvil App Screenshots
This Black Friday in partnership with Ipsos mobile technology will be used to connect with Black Friday consumers as they shop. Using the SurveySwipe smartphone application we will be presenting a mobile survey to shoppers to see where they shop, how much they spend, forms of payment used, what types of items they are purchasing throughout the day, satisfaction levels, concerns about safety and more. The mobile survey will be presented to general population consumers in major US cities including Chicago, New York, Los Angeles, Philadelphia and the San Francisco Bay Area. Black Friday shoppers in these areas that download the SurveySwipe app from the App Store or Google Play and complete the survey will receive some extra cash in their pocket as a reward for their time and input. Results from the survey will be published on Monday, December 2nd and throughout next week.
Over the past few years, Black Friday has been receiving a negative spin from the media and general population. One of the big questions on the table for 2013 is how people feel about stores starting Black Friday early and opening the doors for deals and doorbusters on Thanksgiving day (also known as "Gray Thursday"). Although a lot of the population and workers have protested Thanksgiving day shopping, it hasn't stopped them from going out and shopping. An article published this week by the LA times titled "Retailers try to put positive spin on their creep into Thanksgiving" shows that Thanksgiving shopping numbers are on the rise. When retailers opened on Thanksgiving last year, workers protested outside stores and holiday purists grumbled online -- a distracting sideshow in what ultimately proved to be a less-than-robust sales season. Still, 35 million Americans showed up at shops and on websites, a 21% increase from the holiday turnout in 2011.
Other things that have been frowned upon recently for Black Friday are tragic acts of violence costing the lives of others, large crowds gone chaotic and items running out of stock too quickly. Many questions have been raised about safety and the satisfaction of shoppers. Other consumers are opting out of shopping on Black Friday completely. Are shoppers really becoming less pleased with their experiences on Black Friday? How will retailers address these issues in the future? Surveys are conducted every year on Black Friday often after the fact trying to measure shopping behaviors and trends. Highlights from 2012 and predictions for 2013 have been released on thousands of blogs/publications and are trending both in the news and through social media channels. A controversial article released from Venture Beat claims half of US consumers are skipping Black Friday, Cyber Monday and the entire manufactured shopping orgy.
Using mobile technology on Black Friday presents the opportunity to collect new forms of data that have not been collected in past studies. Using the SurveySwipe mobile app to connect with Black Friday shoppers presents us with an opportunity to capture more accurate data in real-time from real places. We are able to see the location in which survey responses come from to verify that people taking the survey are actually out shopping. Pictures are worth 1,000 words and can be very valuable to research. SurveySwipe can capture multimedia during mobile surveys giving a more interactive user experience. Respondents will also be asked to take or upload photos of the store they are at or an item they purchased during their Black Friday 2013 shopping experience. In online surveys completed after the experience many results are often skewed due to the fact of recall and people forming selective memories. With mobile surveys you have a better chance of capturing people in-the-moment and at the actual point of emotion for a more honest and accurate answer. Mobile surveys present the opportunity to increase customer satisfaction by quickly drawing any concerns and guiding your priorities of items to act on.
With this in mind, we worked with Survey Analytics to develop a smartphone app that we called OutSmart Flu. The app allows users to report their flu-like symptoms whenever they are feeling sick. There is also an option for them to report being well. Essentially, we are crowd-sourcing flu surveillance at UW-Madison. Beyond collecting the data, we are also making it available in near-real time to our campus community. On a daily basis, our team analyzes symptom report survey results to determine how many meet the criteria of possible influenza-like illness. We will monitor flu trends this season on campus and make the information available to everyone.
If you’re sick, maybe you want to know if there’s something going around? And if you’re well, maybe you’d also want to know if something is going around? Maybe that would encourage you to wash your hands a little longer or make an extra effort to get the flu shot. The 2010 Google study and the recent emergence of mHealth (medical or public health practice supported by mobile devices) were the main inspirations for creating OutSmart Flu. As the idea was shaping, doctoral student in Population Health Sciences at UW Madison Christine Muganda explored and developed important research questions to advance the fields of mHealth and flu surveillance.
We setup our surveys and worked with our Account Manager Greg Bender to develop and customize SurveySwipe to be our own white labeled app. We also took advantage of the points system built in to the Survey Analtyics platform, which was perfect for the first year of the OutSmart Flu initiative.
Not everyone uses health-related apps regularly, if at all, after downloading them. OutSmart Flu utilizes the points system to incentivize users to use the app frequently; whether or not symptoms are being experienced, users are able to submit a report.
OutSmart Flu users earn points for completing their profile, completing surveys, and reporting their symptoms. These points add up and equal entries into three $500 raffles that they will hold during school year.
At UW-Madison, we are working with researchers and practitioners from University Health Services, Medicine, Population Health Sciences, the School of Journalism and Mass Communication. We also worked with students to help develop and test the OutSmart Flu app and to help shape the broader initiative. Muganda has also assembled a group of student volunteers to help promote the OutSmart Flu initiative on campus.
The data collected throughout the 2013-14 school year will be published and available on our website. We will be comparing findings from OutSmart Flu with University Health Services records on campus flu activity at UW Madison. From there, we can determine if the smartphone app and the power of social action is a faster way to track and monitor influenza. To join OutSmart Flu or to learn more please visit www.outsmartflu.org, follow @OutSmartFlu on Twitter or check out the Facebook page here.