Today the world is mobilized, but many businesses are not there just yet. You would think with over 20 years in the making of today's "smartphone" we would be well prepared for this shift that is happening. The first smartphone came out in 1992 when IBM released Simon, a clunky black brick touch screen personal communicator that combined the functions of a cell phone, fax machine and computer weighing in at over a pound. The term smartphone wasn't coined in our vocabulary until 1997 when Ericcson presented the concept. For consumers, the smartphone did not take off and become mainstream until 2006 when Blackberry presented one of the earliest phones to get e-mail and allow web surfing. It wasn't until the launch of the iPhone in 2007 that it became a mainstream term in our vocabulary and changed the mobile landscape we live in today. Covering the mobile landscape from all sides is becoming more and more important. Businesses that are ahead of the curve and have a mobile strategy that works are fully mobile web optimized, maintaining their own apps, maximizing sales, researching their users and delivering more value to today's connected consumers.