The goal of the study conducted by Synthesis was to provide a vision of what the inhabitants of Mexico City think of certain initiatives, beliefs associated with consumption, and the perception of the public about the relevance and appropriate channels to carry out changes.
SurveySwipe played a critical role in the creation of their cross-sectional study and was a necessary tool to provide the insight and intelligence they needed. SurveySwipe was used to create a structured questionnaire online that would be sent out via the application and pushed to mobile devices.
Between February 11th and 13th, 2014, the invitation to participate in the study was sent out via a push notification to 200,000 randomly selected Android and iOS users. Over the course of 6 days, 25,328 users opened the notification and 2,136 users responded to the survey in its entirety. Synthesis experienced a resounding success in their data collection and research process through their app.
This study by Synthesis represents just one of the many ways SurveySwipe has been used to capture valuable data and actionable insights.