QR Code Surveys
A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by all smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. Users simply scan these codes with their smartphones and are taken to a mobile friendly survey. You can even have multiple QR codes as pictured and have a survey programmed for positive feedback and also negative feedback.
Effective Use of QR Code Surveys
Post QR code signs at different stations around a store, conference, sporting event, festival, concert or university and give your consumers the opportunity to give you thumbs up or thumbs down throughout the area. It not only increases engagement by showing that you are listening, it also allows you to control that experience in real time and make improvements immediately before a bad impression is made.